Our Aproach
CitrusMelon began as a place to bring ideas into the real world. Over time the work has taken many forms—brands, spaces, products, and new ventures—but it often begins at the same moment: when something new is being built or something existing is ready to evolve.
The studio works closely with founders and clients during those stages, helping shape direction, structure ideas, and move projects forward. Creative direction, research, and thoughtful development guide the process from early concept into something tangible.
Our Team
Patrick Thornton
Creative Director
Position
Patrick works at the intersection of brand, product, and business, helping companies define who they are and how they grow.
Approach
He partners with founders and leadership teams to clarify positioning, shape go-to-market strategy, and connect creative direction to real-world execution. His work spans brand systems, digital platforms, product development, and physical environments.
Focus
With a background across agency, in-house, and entrepreneurial roles, Patrick builds the structure behind growth—aligning strategy, design, and operations into cohesive, scalable businesses. At CitrusMelon, he leads the vision, direction, and overall integration of the work.
Nico Soule
Head of Product & Development
Position
Leads product development across furniture, décor, and textiles, guiding ideas from concept through production.
Approach
Works across design, sourcing, and manufacturing to build high-quality products with a focus on margin, scalability, and brand integrity. Experienced in global sourcing, white label development, and direct-to-consumer expansion.
Focus
Builds the systems, vendor relationships, and production pipelines that support growth. At CitrusMelon, Nico ensures that what gets imagined is executed at a high level, efficiently, and at scale.
About Us
CitrusMelon is a multidisciplinary studio working across brand, product, and business. Built on years of experience across agency, in-house, and entrepreneurial environments, the team brings a clear understanding of how ideas move from concept into real-world execution.
The work focuses on helping companies take control of their direction, define their position, and build the systems needed to support growth. By connecting creative thinking with operational structure, CitrusMelon guides brands through moments of launch, transition, and expansion, creating clarity, alignment, and a more confident path forward.
Us in Numbers
$80M+
Clients’ Income during the Last Quarter
3
Contents Covered
15
Global teams manged for acess and client support
20+
Years of Experience