About CitrusMelon

CitrusMelon is a creative strategy and execution practice operating across brand, space, and experience. We work at moments where clarity matters, helping ideas take form and move forward with intent.

Our work brings structure to complexity. We help leaders define direction, align decisions, and build systems that hold as ideas scale. This includes how a brand communicates, how a product is experienced, and how a space is designed and lived in. The disciplines change, but the role stays the same. We give vision shape and momentum.

We operate through focused engagements rather than open-ended retainers. Each project is designed to create clarity, establish direction, and move work decisively from concept to reality. The goal is not volume. It is precision, alignment, and outcomes that endure.

Technology plays a supporting role in how we work. By structuring the tools behind design, strategy, and execution, we reduce friction and simplify decision-making. This allows leaders to stay close to their vision while operating with the capability and reach of a much larger organization.

CitrusMelon works with founders, executives, and organizations navigating moments of growth, change, or reinvention. Our role is not to decorate or advise from a distance, but to lead work that needs to move and land with confidence.

About Patrick Thornton

Patrick Thornton leads CitrusMelon with a systems-level view of creativity, business, and human behavior. His background spans global manufacturing, product development, marketing, and the design of physical environments. He treats these disciplines as connected, not separate, and moves fluidly between strategy, execution, and detail.

Patrick is known for his ability to see the full picture while staying deeply engaged in the work itself. He brings clarity to ambiguity, helping teams make decisions that feel both ambitious and grounded. Whether guiding a brand’s next chapter or shaping a built environment, his focus remains the same. Direction first. Intent throughout.

Curiosity and observation are central to his approach. He studies how people think, how systems behave, and how ideas are experienced over time. The work that results is designed to be lived with, not simply launched. Creative, but practical. Considered, but decisive.

Patrick works closely with clients and collaborators, leading engagements with a steady hand and a clear point of view. Creativity, in his practice, is not an aesthetic exercise. It is a tool for making things clearer, stronger, and more durable.